Stickers have become an integral part of conversations on messaging applications. They can communicate a wide range of emotions and thoughts, much more than text could in one single action. They can also reduce social friction (if any) in conversation initiation. Some users simply love collecting sticker sets for various situations. Briefly put, stickers help facilitate enjoyable and engaging communication in virtual environments.
Stickers are preferred by people of different generations, especially the millennials and upcoming Gen Z. It is not uncommon to pay for sticker sets. For example, the messaging application Line generates annual direct sticker sales of more than 215 million USD, which is not their entire sticker business yet, with 4 million designers from hobbyists and part-timers to professional studios (Line Corporation Financial Statement, 2020).
In Ready, we offer many free sticker sets for Ready Communication features. Additionally, to better satisfy the diverse demands and to bring even more benefits to Ready ecosystem participants, we encourage creative activities by building the Sticker Market where anyone can make and sell sticker sets to others. Payments can be made using RYT.
Stickers here take many forms including static, animated, and video. They can also be made to order.